Discover how data analytics boosts marketing campaign performance — from audience segmentation and A/B testing to attribution and optimisation. Practical steps for NZ businesses.

In today's digital age, establishing a robust online presence is crucial for New Zealand entrepreneurs. Whether you're just starting out or looking to enhance your existing brand, the following tips will help you build a strong brand online that resonates with your target audience. Understand Your Audience Before you can effectively build your brand, it’s essential to understand who your audience is. Conducting market research can help you identify their needs, preferences, a

As the festive season approaches in New Zealand, businesses have a unique opportunity to connect with their audiences in meaningful ways. The Christmas and summer period is a time for celebration, relaxation, and family gatherings, making it the perfect backdrop for enhancing your brand’s social media presence.

If you’re looking to connect with people in New Zealand, it’s all about keeping it genuine and relevant. Here are some simple tips to help your content hit the right spot with Kiwi audiences.