Measuring ROI (return on investment) tells you whether your marketing is making money or wasting it. Here’s an easy way to do that without the tech jargon. What ROI means, simply ROI = (Money you earn from marketing – Money you spent on marketing) ÷ Money you spent on marketing If you spend $100 and get $300 in sales from that marketing, your ROI is (300–100) ÷ 100 = 2 → 200%. Step 1 — Decide what “winning” looks like Pick one clear goal: - More online sales - More leads (calls, emails,...

Email remains one of the highest-return channels for small businesses. It’s direct, cost-effective and measurable — ideal for building customer relationships, driving repeat sales and growing brand loyalty. This guide covers practical, NZ-focused best practises you can implement today to make your email marketing more effective. 1. Build your list ethically and strategically - Use opt-in forms: Offer clear benefits (discounts, guides, early access) and ensure sign-ups are explicit. Avoid...

Discover how data analytics boosts marketing campaign performance — from audience segmentation and A/B testing to attribution and optimisation. Practical steps for NZ businesses.